Why Text?

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Mobile Devices are everywhere and SMS Texting out-performs email.
Here are some SMS Text Macro Facts:

  • Over 80% of American adults text, making it the most common cell phone activity. (Pew Internet)
  • Text messages have a 98% open rate, while email has only a 20% open rate. (Mobile Marketing Watch)
  • Text messaging has a 45% response rate, while email only has a 6% response rate. (Velocify)
  • The average Millennial exchanges an average of 67 text messages per day (Business Insider)
  • American women text 14% more than men. (Nielsen)
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